1) A lot of people do want to reconnect with where their food comes from (even if it is on the virtual side of things, but also it seems like attendance at the local farmers’ markets is up and more people are planting home gardens).

2) The locally grown and organic food movements are gaining a wider audience and mainstream attention.

3) Some people do have a romantic view of the farming/country lifestyle, even they only look at the ‘grass is greener’ positives and not necessarily the trade offs that people in rural settings have to live with.

4) Not everyone has the ability (be it for lack of space, time, etc) to have their own garden, much less farm (due to its the extensive capital requirements). It’s great if you have a friendly farmer friend or someone in your family who farms (though as the number of family farms shrinks, that possibility becomes smaller and smaller), but starting from scratch is a huge challenge.